Mmm… Even in black and white it looks yummy!
We don’t often think about the invention of everyday items. Especially when the invention in question is far less noteworthy than the overall reach of the company or inventor that created it. The milkshake–so refreshing and delicious! While I cannot find any historical or monumental quotes about the milkshake, I am sure that many would rank milkshakes right below baseball as one of America’s favorite past times. (I know I do. 🙂 )
Think back, what movie, that took place between the 40’s – 70’s, didn’t have couples hanging out in diners sharing a milkshake?
They all did!
But how did it come to be?
In 1922, Ivan “Pop” Coulson, a Walgreens employee, sought to improve on the company’s chocolate malt beverage. As a wizard at the soda fountain, Coulson was always mixing together concoctions. The original recipe was milk, chocolate syrup, and a spoonful of malt powder. However, with one added ingredient Coulson would shape form to a magnificently delicious beverage that would stand the test of time.
Using ‘generous’ scoops of vanilla ice cream, manufactured in Walgreen’s own plant, it gave the malt beverage a thick consistency and a richer taste.
Let’s face it. Who doesn’t like milkshakes? Even President of the United States Barack Obama enjoys a good milkshake.
Milkshakes are so important in our nation’s history that it gets two unofficial national holidays. Go mark your calendars: June 20, National Vanilla Milkshake Day; and September 12, National Chocolate Milkshake Day.
Yes, there have been “milkshake”-like beverages that go back further than Coulson’s 1922 invention, but they aren’t today’s version of the milkshake. In 1885, British newspapers had milkshake recipes that included shots of whisky! But the rich, creamy texture of today’s milkshake is–without a doubt–attributed to Walgreens’ own Ivar Coulson.
Here is the original Walgreens recipe for Old Fashioned Chocolate Malted Milk:
- Use a Frosted Malt Can
- 1 1/2 oz. Chocolate Syrup
- 3 – #16 Dips of Vanilla Ice Cream
- 5 1/2 oz. of Cold Milk
- Add Malt Powder (One Heaping Tablespoonful)
- Place On Mixer Only Until Mixed – Do Not Over Mix
- Use a Generous Portion of Whipped Topping In A #1808 – 10 oz. Glass
- Pour Malted Milk in Glass Approximately 2/3 Full
- Serve Remainder Of Malted In A Shaker Along With The Glass To The Guest With Straws and Package of Fountain Treat Cookies